Black Friday: When You Love Deals but Hate Capitalism (and Really Love Small Businesses)

Now that November's upon us, so is Black Friday -
a day of irresistible discounts, screaming deals, and general madness. So many percent signs. I get hype for it every year.

But then there’s my inside voice that says, “Dude, this is consumerist bullshit, fucking stop.”

Why I Love Black Friday Shopping

The deals, obviously. To be honest, that's when I shop for a wardrobe refresh, or a new tech gadget that's otherwise a budget-breaker. I can scoop up gifts for others easily, and sometimes, I just do a bit of a treat-yourself thing. The best part is, as a hardcore introvert, I don't have to go to the mall to do it either. Everybody wins. Black Friday deals are great!

Why I (Sort of) Hate It

Black Friday is a monument to all things consumerist, a day when we collectively feed the beast of capitalism—and then ask for seconds.

Black Friday deals are a seductive trap, and I confess to being something of a shopaholic. I do ask myself, do I really need another jacket or piece of jewelry? Not really. Not always. But do I want them because they’re 50% off? Yup. There’s a little tension between knowing I'm buying into the hype...and wanting to break free from it.
For that reason, I tend to shop with small, independent businesses/creators.

Why Shopping Small On Black Friday Matters

When you shop small, you're supporting someone’s art, someone’s passion, someone’s late and sometimes sleepless nights. You’re helping them keep going, keep growing, and keep creating. Items from indie brands often have that special spark: they’re unique, they’re thoughtful, and they’re often made with a little extra care and quality.

Small businesses bring a personal touch. It’s not just about selling a product; it’s about creating something meaningful, and lasting. To me, it feels 100 times better to know that what you’re buying has a story behind it, and it came from someone who probably gave it their all.

I know I definitely feel an overwhelming sense of joy when someone takes an interest in purchasing my art for a loved one, or commissioning that tattoo they've always wanted. It's shit like this that connects us to each other in meaningful ways.

Seek Out Independent Creators and Makers

Etsy, your local small shops, and craft marketplaces are full of creators offering unique products and deals. Sure, it might take a bit more effort (although, less so thanks to social media), but it's always worth it in the end, especially when you've really made someone's day by supporting their work.

So, here’s to loving the deals and side-eyeing the system. And please, SHOP SMALL! Corporations definitely don't need the help.

Okay, I'm off my soapbox.